1. Who Is LoveAndLightTv?
LoveAndLightTv is the online persona of Michael Willis Heard, a gay Black male model and OnlyFans creator, originally from Glendale, California, now based in Atlanta, Georgia. He’s a former pastor who also pursued a PhD, blending spirituality with his identity and content creation
Heard launched his YouTube channel LoveAndLightTV in June 2020 and co-hosted the video podcast Kingz in Konversation, spotlighting personal conversations with friends. Additionally, he’s active on X (formerly Twitter), Instagram, Facebook, and TikTok, cultivating a unique blend of spiritual, personal, and explicit content
2. How Did “Yes King” Become a Meme?
The phrase “Yes King” soared into meme stardom after audio from one of Heard’s explicit OnlyFans videos—in which he remarks “Is that dick good?” and another voice responds, “Yes, King”—was detached from its visual source and repurposed in meme culture
This audio clip spread across TikTok, Reddit, and other platforms as part of Thugposting, a genre characterized by the ironic recontextualization of Black male sexuality in meme form. It quickly became a template for humorous and surprising edits.
3. Meme Catalog: More Than Just “Yes King”
Following “Yes King,” several other soundbites from Heard gained traction as meme audio clips:
- “I’m a Lion Pizza Chicken” (a misheard version of “I’m a lying piece of shit, King”)
- “You Don’t Deserve My Nut”
- “Who Made That Mess?”
- “You Digging In Me”
- “I Need a Break”
These the clips surfaced throughout 2023 and 2024, amplifying his online presence and contributing to his role as a meme icon
4. The Rise Through Social Media
By November 2024, LoveAndLightTv had amassed significant followings across multiple platforms:
- Over 301,000 followers on X
- More than 7,900 subscribers on YouTube
- Around 12,500 followers on TikTok
- Over 7,200 followers on Facebook
His YouTube remains a space for his spiritual and conversational content, while social media served as the breeding ground for the meme clips that catapulted him into internet fame.
5. Cultural Context: Understanding Thugposting
Thugposting refers to a controversial meme culture that repurposes sexual or flamboyant content from gay Black men, often in ironic or mocking ways, rooted in the “Hood Irony” aesthetic
While the genre has sparked discussions around racism and homophobia, LoveAndLightTv’s content has become iconic in the community—both for its shock value and for the way it’s playfully reinterpreted. Meme creators often remix his audio for comedic contrast, spreading awareness indirectly through humor.
6. What’s Next for LoveAndLightTv?
Looking forward, LoveAndLightTv stands at an interesting cultural crossroads. While his meme notoriety continues to escalate, his YouTube and podcast efforts hint at a desire to offer more personal, meaningful content to his audience.
As his brand evolves, he may:
- Reclaim more control over his narrative through authentic content on YouTube or podcasting
- Leverage his meme fame for collaborations, creative projects, or advocacy within LGBTQ+ and faith communities
- Continue exploring that balance of spirituality and sexuality, creating dialogue-straddling content that defies simple categorization
Conclusion
LoveAndLightTv—aka Michael Willis Heard—is more than just a meme sensation. Though the “Yes King” and related clips launched him into viral fame, his story spans spiritual leadership, content creation, and identity exploration. LoveAndLightTv epitomizes the strange, meme-fueled visibility of digital culture, blending paradox, humor, faith, and subversive expression.
